CLIENT: RAMZ Embroidery
RAMZ Embroidery is a perfect example of the power of simplicity and minimalism in delivering a powerful message. A brand that produces story-driven products, the emphasis was, from the start, to showcase and compliment the product itself.
Simplicity can often be more challenging that complex designs, as simplicity demands a greater eloquence in expression.
Our mandate was to deliver an enhanced logo, and to design the packaging, labels and tags associated with RAMZ’s products.
Being an embroidery business that delivers culturally-mindful textiles that carry historical meaning as well as modern expression, the designs for the complimentary materials needed to honor the products.
We also sought to offer a glimpse as to what awaits the customer within the package; a window to what awaits.
The result was a suite of designs that intrigue but don’t reveal, that compliment but don’t overshadow; offering the customer a cohesive visual experience from start to finish.