RAMZ Embroidery is a perfect example of the power of simplicity and minimalism in delivering a powerful message. A brand that produces story-driven products, the emphasis was, from the start, to showcase and compliment the product itself.
Simplicity can often be more challenging that complex designs, as simplicity demands a greater eloquence in expression.
Feathers / Rish
MOTIF
Snowflakes / Nadef or Lozeh
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Wall of Jerusalem / Sur al-qal'a
MOTIF
Our mandate was to deliver an enhanced logo, and to design the packaging, labels and tags associated with RAMZ’s products.
Being an embroidery business that delivers culturally-mindful textiles that carry historical meaning as well as modern expression, the designs for the complimentary materials needed to honor the products.
We also sought to offer a glimpse as to what awaits the customer within the package; a window to what awaits.
The result was a suite of designs that intrigue but don’t reveal, that compliment but don’t overshadow; offering the customer a cohesive visual experience from start to finish.
© 2021 MARIANNE SAHOURI DESIGN