Al Balad Music Festival

Tasked with creating the identity for 2013 festival, we focused on Amman the city and came up with a geometric design that reflects an intricate composition of the event process.
The geometric pattern placed at the heart of the design, introducing the festival participants, as the main element of communication.

YEAR: 2013

Tasked with updating the identity for 2015 festival. A clear, focused and simple identity was given: the logo at the heart of the communication, recomposed the Festival logo from 2014 on a black & white picture of the Festival participants.

YEAR: 2015

CLIENT: Al Balad Theater
Al Balad Music Festival
/ مهرجان موسيقى البلد is a regional biennial Arabic music festival curated and organized by Al Balad Theater.

FIELD: Identity